Marico Limited, the parent company of the nationally popular coconut oil brand Parachute organized a comprehensive farmer empowerment program in Kovilpalayam, Coimbatore recently, as a part of its World Coconut Day 2026 celebrations.
Held under Parachute Kalpavriksha Foundation, the program brought together nearly 200+ coconut farmers for a day of expert-led training, awareness sessions, and a model farm exposure visit aimed at promoting scientific and sustainable farming practices.
The event focused on strengthening farmers’ capabilities in key areas such as soil health management, integrated farm management, crop resilience, and productivity enhancement. Designed as a highly practical learning experience, the initiative combined classroom-based knowledge sharing with direct field demonstrations, enabling participants to observe and understand the implementation of best-in-class agronomic practices.
