The Department of Business Administration (PG) of Hindusthan College of Arts and Science organised a Marketing and Digital Business Seminar on Monday.
The seminar was organised to provide students with valuable insights into the changing trends in marketing and digital business and to bridge the gap between academic learning and practical industry perspectives.
The programme began with the welcome address delivered by Swetha, President of the MBA Student Association.
The presidential address was delivered by Sudhakar, Director of the MBA Department, who highlighted the importance of developing industry-oriented knowledge and adapting to the rapidly changing digital business environment.
The seminar featured distinguished resource persons, including Sandeep, Managing Director of Something Works IN; Jagan, Founder of Talentzen and Brand & AI Consultant; and Nanthini, Professor and IIC Cell Representative of Global Academy of Technology, Bengaluru.
The sessions focused on contemporary developments in marketing and digital business, branding, artificial intelligence, and emerging business trends.
The resource persons shared their professional experiences and practical insights, helping students understand the application of modern marketing strategies in the real-world business environment.
The seminar also provided students with an opportunity to interact with industry experts, ask questions, and gain a deeper understanding of the opportunities and challenges in the digital business landscape.
The event was conducted under the guidance of Sudhakar, with Sudha Venkatalakshmi, Assistant Professor, serving as the coordinator.
The programme concluded with the vote of thanks delivered by Akash, President of the Marketing Club.
