The Maha Kumbh Mela, a once-in-12-years spiritual phenomenon spanning 156 km, with 22 pontoon bridges, is being held from 13th January to 26th February, 2025 in Prayagraj, Uttar Pradesh.
This massive event is expected to have a footfall of 40 crore pilgrims this year, making it one of the largest human gatherings.
To make The Maha Kumbh Mela accessible to all, leading telecom operator Vi has partnered with Shemaroo to live-stream it on Vi Movies & TV.
Vi customers can experience the Shahi Snans on Makar Sankranti (January 14), Mauni Amavasya (January 29), and Maha Shivratri (February 26), as saints and devotees take holy dips in the sacred waters.
Users can also access exclusive recorded content, anchored tours of Akharas, cultural performances of folk music and devotional songs, as well as stories of the colossal infrastructure supporting millions of pilgrims.
Special features include interviews with saints and spiritual leaders; special features on Kalpvasis, and touching stories from first-time visitors.
This initiative underscores Vi’s commitment to leverage technology for connecting people.
With Tier 2 and Tier 3 cities driving 60% of new OTT viewership growth, fueled by the rising demand for local and spiritual content, Vi is ensuring that the Maha Kumbh Mela remains accessible to all.
Devotees can embark on this spiritual journey on the Vi Movies & TV App OR Vi App under the Vi Movies & TV Tab, and live stream the content anytime, anywhere– powered by Shemaroo.
