Life is a journey of changing responsibilities. In our younger years, we focus on protecting our families—repaying loans, supporting children’s education, and securing their future.

At this stage, a strong life cover is vital to shield loved ones from uncertainties. As retirement approaches, needs evolve. Children become independent, debts are cleared, and the focus shifts to creating a steady income for a comfortable, worry-free retired life.

This shift raises a key question: How can one balance the need for protection today with the goal of financial independence tomorrow?

To address this, Tata AIA Life Insurance (Tata AIA), one of India’s leading life insurers, has launched Tata AIA Shubh Maha Life, a Non-Linked, Participating Whole Life Savings Plan tailored to meet financial needs across life’s stages.

A Plan That Adapts to Life’s Journey

Shubh Maha Life empowers consumers to protect their families today while building lasting financial independence for tomorrow.

The plan offers:

  • High life cover during peak earning years – when responsibilities are highest.
  • Reduced cover during retirement – as financial dependencies decline.
  • Tax-free retirement income with growth potential – through investments with equity exposure.
  • Long-term critical illness protection – securing health needs in later years.

Building on Maha Life’s Legacy

Shubh Maha Life builds on the legacy of Tata AIA’s widely acclaimed Maha Life plan. Revived in a contemporary avatar, Shubh Maha Life delivers enhanced benefits and holistic protection to match today’s consumer needs.

Much like how a smartphone simplifies life by replacing multiple devices, Shubh Maha Life streamlines financial planning by addressing diverse goals with a single solution—ensuring protection till retirement, income in later years, and legacy creation.

Kamal Bhardwaj, Chief Bancassurance Officer, Tata AIA Life Insurance, said, “At Tata AIA, we understand that life evolves, and so do the financial priorities of our consumers.

Shubh Maha Life is designed to grow with you—providing strong protection during your most critical years, ensuring significant, tax-free income in retirement, and offering long-term coverage for critical illnesses.

The solution reflects our dedication to moving beyond conventional insurance, empowering individuals to achieve sustained security, financial growth, and peace of mind throughout every stage of life.”

Key Features of Shubh Maha Life

  • Comprehensive Protection: Flexible participating plan with cover options.
  • Growth Potential: Balanced returns through equity participation.
  • Tax-Free Retirement Income: Reliable lifetime income for financial independence.
  • Whole-of-Life Option: Extend income and protection even in later years.
  • Inclusive Benefits: Special discounts on first year premium for women (2%), families and nominee of Tata AIA existing customers (4%), Tata Group employees (20%).

Four Tailored Packages

To meet diverse needs, Shubh Maha Life is available in four package options:

  • Shubh Maha Life Gold – High cover with riders like Accidental Death Benefit (ADB) and Accidental Total and Permanent Disability (ATPD).
  • Shubh Maha Life Plus – ~30x cover of annual premiums, with higher income, lump sum options, and broad protection.
  • Shubh Maha Life Gold Health – High cover plus long-term critical illness protection of up to 30 years.
  • Shubh Maha Life Plus Health – 30x cover, critical illness protection, and riders like ATPD and Terminal Illness for a comprehensive safety net.