In a unique collaboration, Annapoorna Hotels, Coimbatore, has partnered with skincare brand Vilvah to launch two limited-edition lip balms — Filter Kaapi and Rose Milk. The products were introduced recently and are positioned as an experience that blends taste, nostalgia, and skincare.

“This is more than just creating a product; we have bottled a memory,” said Jegan Damodarasamy, CEO of Annapoorna Hotels. “It allows our loyal guests to literally wear their love for our iconic traditions.”

Filter Kaapi Lip Balm

The Filter Kaapi Lip Balm pays tribute to Annapoorna’s long-standing coffee heritage. Infused with 10% fresh Annapoorna coffee extract, it provides deep nourishment with the signature aroma of authentic South Indian filter coffee. With a rich, buttery finish and a subtle brown tint, the balm keeps lips soft, smooth, and well cared for, evoking the familiar comfort of a classic cup of Annapoorna filter kaapi.

Rose Milk Lip Balm

Crafted with paneer rose petals sourced from Vilvah’s farm, the Rose Milk Lip Balm captures the nostalgic flavour of the beloved rose milk drink. Its delicate pink tint and hydrating buttery texture offer long-lasting freshness reminiscent of enjoying a chilled rose milkshake on a warm Coimbatore day.

This collaboration brings together Annapoorna’s culinary legacy and Vilvah’s focus on natural, sustainable beauty. Both lip balms come in eco-friendly, recyclable packaging and are made with responsibly sourced ingredients, featuring light, non-sticky textures suitable for everyday use.

The special-edition lip balms are priced at Rs. 395 each or Rs. 699 for the duo. They are now available at all Annapoorna Hotel outlets, the Vilvah flagship store, and online.