Adharvaa Suzuki, a premium dealer of Suzuki Motorcycles and Scooters in Coimbatore opened its Best Value Showroom, an exclusive outlet for pre-owned Suzuki two-wheelers at Sundakamuthur Road in Selvapuram on Friday.
The showroom was inaugurated by Deepak Mutreja, VP- Sales & Marketing and Sanjay Yadav, National Head of Best Value, Suzuki Motorcycle India in the presence of Raju, MD, Adharvaa Suzuki. This is the first Best Value pre-owned two-wheelers showroom from Suzuki in Coimbatore. Deepak and Sanjay also inaugurated the vehicle service station of the showroom.
During the inauguration ceremony, Raju said that the Best Value concept is a revolutionary initiative by Suzuki Motorcycle India in the two-wheeler industry. This concept involves buying and selling pre-owned two-wheelers, and the showroom marks a significant expansion of Suzuki’s pre-owned two-wheeler market concept in India.
Deepak shared that the name “Best Value” signifies a promise to provide optimal value for pre-owned products, ensuring trust and compliance. It was introduced 5 years ago with the first outlet in Delhi, there are now 41 Best Value outlets in India, with a target of reaching hundreds in the coming years due to increasing demand in pre-owned two-wheeler market. A unique feature of Suzuki’s Best Value program is that customers receive a warranty on their purchased pre-owned vehicles.
He added that Suzuki initiated the Best Value concept to address customer fears regarding transparency, fairness, and trust in the pre-owned market. The concept addresses challenges in the pre-owned two-wheeler market including pricing, and registration processes, while enabling Suzuki customers to sell their used two-wheelers or buy pre-owned vehicles at competitive prices. The concept ensures complete transparency, fairness, and compliance.
He further conveyed that all pre-owned vehicles undergo multiple quality checks and refurbishment before being sold to customers. A complimentary warranty of up to one year is offered, building trust in the brand’s engagement with pre-owned vehicles.
