SBI Life Insurance, one of India’s most trusted life insurers, in partnership with Mirchi announces the launch of the 14th edition of SBI Life Spell Bee 2024— ‘Bee Spellbound.’

As a platform that has shaped and spotlighted India’s brightest young minds over the years, Spell Bee is back this year with an amplified vision and a promise to be more than just a test of spelling prowess. It aims to celebrate learning, creativity, and the spirit of progress by empowering young minds to be great leaders in future.

The 14th edition of the competition will take place across 30 cities, 500+ schools, engaging over

3 lakh students. The top 50 students across India will qualify for the National Finale. The top achievers will gain nationwide recognition; with the ultimate winner being crowned as the ‘Spellmaster of India 2024’.

Beyond the prestigious title, the winner will receive a grand prize of INR 1 lakh and a memorable trip to Disneyland, Hong Kong.

This year’s theme, “Bee Spellbound” is more than just a catchphrase; it reflects the platform’s deeper mission. While Spell Bee 2024 still focuses on finding the best spellers, it now places equal importance on nurturing future leaders. SBI Life believes that words are not just letters but tools of empowerment.

This platform seeks to arm students with those tools—offering them the confidence to tackle academic challenges and, more importantly, to navigate life’s broader aspirations.

Reflecting on the importance of the platform, Ravindra Sharma, Chief of Brand, Corporate

Communications and CSR at SBI Life Insurance stated, “At SBI Life, we are always striving to create opportunities that enable individuals to unlock their true potential. Collaborating with Spell Bee has allowed us to extend this vision to young minds nationwide.

Last year’s overwhelming success reaffirmed our belief in the transformative power of this platform. Through our continued association with Spell Masters of India, we are helping shape not just excellent spellers but future leaders who are empowered to make a meaningful impact in society.”