This Durga Puja, Shyam Metalics is set to bring Kolkata alive with ‘Shakti Ek, Roop Anek’—a distinctive celebration of creativity, culture and compassion that explores the many expressions of Shakti in everyday life.
Rooted in the brand’s core values of Shakti, Suraksha and Samvedana, the campaign brings together immersive installations, inspiring stories of hope and meaningful community initiatives to create memorable festive experiences across the city.
Moving beyond the grandeur of traditional Puja celebrations, ‘Shakti Ek, Roop Anek’ celebrates Shakti through three powerful expressions: Ummeed (Hope), Yaadein (Memories) and Sukoon (Comfort and Care).
From turning heartfelt wishes into possibilities and celebrating the art and culture of Bengal to recognising the tireless efforts of Bengal Police, the initiative reflects a simple yet powerful belief: Shakti is not merely a symbol of strength, but a force that nurtures dreams, creates lasting memories and brings comfort when it is needed most.
At the heart of the campaign is the Wall of Shakti, a distinctive installation crafted using SEL Tiger TMT Bars and featuring a prominent structure of Maa Durga.
Visitors can place their wishes on the wall, with Shyam Metalics undertaking to fulfil selected wishes and bring its promise of “Sapne Pure Honge” to life. The initiative celebrates the transformative power of hope and demonstrates how meaningful support can help turn aspirations into reality.
The three principal campaign experiences will be featured at prominent Durga Puja destinations across Kolkata, including Mudiali Club, New Town Sarbojanin Durgotsab Samiti and Tala Barowari Durgotsab Samiti.
In addition, Shyam Metalics will establish Shakti Booths across 30 Durga Puja pandals in Bengal, extending its gesture of care
Commenting on the campaign, Sumit Chakraborty, Director – Corporate Affairs, External Relations & CSR, Shyam Metalics, said, “At Shyam Metalics, we believe that our responsibility towards society goes beyond business and extends to creating meaningful, positive change in the communities we serve.
‘Shakti Ek, Roop Anek’ is an expression of this commitment, bringing together hope, cultural celebration and care for those who work tirelessly for the safety of our city.
Through the Wall of Shakti, we aim to support aspirations and turn selected wishes into reality, while the Shakti Booths are a gesture of gratitude towards Bengal Police for their dedication throughout Durga Puja. We hope these initiatives make the festive season more inclusive and meaningful.”
