HDB Finance launched two exclusive Gold Loan branches in Coimbatore at Kavundampalayam and Nehru Nagar, bringing to the market a gold loan proposition built around what customers value most: flexible repayment, higher loan value against gold, and speed of service.

At the heart of the offering is repayment flexibility rarely bundled together in a single product: Flexible tenure options; customers choose a duration that matches their cash flow, whether it’s a short-term business need or a longer household commitment, rather than being locked into rigid cycles.

Easy EMI schemes for salaried customers and those with steady monthly income, structured EMIs spread the repayment evenly, making larger loan amounts comfortably serviceable.

Flexible interest schemes, including 3-year options for traders and business owners with seasonal or irregular cash flows, allow customers to service only the interest during the tenure and settle the principal at closure, keeping monthly outflows minimal.

The branches offer higher and competitive loan-to-value (LTV) options, ensuring that borrowers unlock maximum value from their gold at every ticket size.

Sathya Ramanan, Head – Emerging Markets and Gold Loans, said, “Coimbatore is a market with deep gold loan demand and well-established competition. Our focus is to stand apart on service — flexible tenures, multiple repayment options, higher value against gold, digital convenience, and quick turnaround.

By combining these with personalised customer service, we aim to offer a simple, transparent, and reliable one-stop solution for gold loan customers across the city.”

Every loan is backed by quick disbursal, a simplified and paperless process, transparent valuation, and secure storage of pledged gold.

Customers can log in digitally through the company’s mobile app, with on-the-go access to loan details and payments, supported by a minimised turnaround time.

The two branches are located at:

  • Kavundampalayam: No. J4, Gandhi Nagar, Kavundampalayam (Above Federal Bank)
  • Nehru Nagar: No. 68, First Floor, Nehru Nagar West. (Next to Muthoot Finance Building)