Marking International Women’s Day, American Oncology Institute (AOI), a leading network of cancer care hospitals with over 13 years of presence in India and treating more than 1.3 million patients annually along with Royal Care Super Speciality Coimbatore, has announced the launch of NYLA – Let This Be About Her, an initiative aimed at strengthening awareness and preventive care for cancers affecting women.
The initiative focuses on encouraging regular screenings, early diagnosis, and preventive healthcare practices for cancers such as breast, cervical, ovarian, and uterine cancers, which remain among the most common cancers affecting women globally.
In India, breast cancer accounts for nearly 28–30% of all cancers among women, highlighting the urgent need to promote early detection and timely medical intervention.
The name NYLA, derived from Sanskrit, means “winner,” reflecting AOI’s belief that every woman deserves the knowledge and support needed to take charge of her health. While awareness around women’s health has improved in recent years, screening uptake and preventive vaccination remain relatively low, particularly for cervical cancer, where early screening and HPV vaccination can play a critical role.
As part of the rollout, the NYLA program will be implemented across AOI centres in Jammu, Jalandhar, Ludhiana, Hisar, Gurugram, Sri Ganganagar, Kota, Aligarh, Raipur, Imphal, Nagpur, Hyderabad, Vijayawada, Guntur, and Coimbatore, enabling wider access to awareness, screening support, and expert oncology guidance.
The initiative will leverage AOI’s integrated oncology capabilities to strengthen both early detection and treatment pathways.
Through awareness initiatives, clinical consultations, and structured screening guidance, the program aims to encourage early diagnosis of cancers affecting women.
Patients requiring treatment will have access to AOI’s comprehensive oncology services, including medical oncology, surgical oncology, radiation oncology, and advanced therapies such as brachytherapy, enabling evidence-based and multidisciplinary cancer care.
Commenting on the initiative, Dileep Mangsuli, Chairman of Cancer Treatment Services International (CTSI), said, “At CTSI, our vision is to elevate healthcare standards globally by expanding access to high-quality cancer care and preventive health services. The launch of NYLA reflects this commitment, as we work towards empowering women with greater awareness and access to early detection for cancers such as breast, cervical, ovarian, and uterine cancer.
With a strong focus on Tier 2 and Tier 3 cities across India, we are committed to enabling wider screening and early diagnosis, ensuring that women, irrespective of where they live, have access to timely care.
By encouraging preventive screenings and early intervention, we aim to support women in taking proactive steps towards safeguarding their health.”
Dr. Palacharla Prabhakar, AVP & Regional Chief Operating Officer South, American Oncology Institute, added, “Today, advances in oncology aid the early detection of cancer, increasing survival rates.
However, this is possible only if women are aware of the disease. With the launch of the NYLA initiative, we aim to encourage women to become more informed about preventive healthcare and regular screening, enabling early detection and better treatment outcomes for cancers affecting women.
Through our centres, we hope to promote the culture of preventive medicine among women.”
Emphasising the role of early detection, Dr. Vibhor Gupta, Medical Director – Oncology Business, American Oncology Institute, said, “A significant proportion of women’s cancers, particularly breast, cervical, ovarian, and uterine cancers, can be effectively managed when diagnosed at an early stage.
Structured screening protocols, clinical evaluation, and timely diagnostic interventions play a critical role in identifying malignancies before they progress to advanced stages.”
By bringing preventive cancer care to the forefront, the NYLA “Let This Be About Her” initiative seeks to strengthen awareness about early detection, encourage routine screenings, and inspire women to take proactive steps toward protecting their health.
