RCM’s nationwide Rupantaran Yatra concluded its successful stop in Erode, Tamil Nadu on 4th October 2025, drawing enthusiastic participation from community members, and associate buyers.
RCM currently has more than 2 million active associate buyers across the country, and plans to grow this number in the coming years.
The company’s expanding network in Tamil Nadu reflects the rising demand for affordable, high-quality products and the trust in RCM as a platform that creates sustainable opportunities for self-reliance.
As part of its vision for inclusive growth, RCM is focused on empowering people across diverse communities in Erode and Tamil Nadu. By creating equal opportunities to women, youth, and aspiring entrepreneurs from all ages and backgrounds, RCM seeks to strengthen livelihoods, and ensure that the benefits of growth are shared widely.
The Yatra, part of RCM’s 25th anniversary celebrations, is a 100-day journey covering 17,000 km, 75 cities, and 25 major events.
During its visit to Erode, the Yatra reaffirmed RCM’s core pillars of Swasthya (Health), Sewa (Service), and Sanskar (Values). It highlighted inspiring journeys of women achievers, youth leaders, and community changemakers who have transformed their lives through the RCM ecosystem.
As the Yatra concluded in the City, RCM strengthened its bond with existing associate buyers while welcoming new members into its growing network.
The people of Erode welcomed the Yatra with immense fervour as hundreds of people joined the grand celebration. The event started with RCM Prangeet, conveying the RCM’s core principles and objectives, followed by a Yoga Session to promote physical fitness.
The Swasthya Kranti as well as various health-related initiatives taken by RCM, will be introduced. Attendees participated in Sewa activities and a documentary showcased RCM’s impactful journey.
Everyone also took the Ideal Citizenship Oath, pledging commitment to social responsibility. The event concluded with a powerful Awareness Rally, spreading messages of health and community empowerment in Erode.
Recently launched “Mansa Vacha Karmana – Ek Karmyogi Ki Jeevani” a book based on the life of RCM founder Tilokchand Chhabra, also played a pivotal role in the event. It explores his journey as a karma yogi, highlighting his core values and the transformative impact of his thoughts and actions on millions of lives.
“The overwhelming response from Erode is a reflection of the strength and spirit of our people-powered movement. We remain committed to empowering every household with better health, economic opportunities, and strong values as we continue our journey towards a Swasth and Viksit Bharat”, Managing Director Saurabh Chhabra said.
“The Rupantaran Yatra celebration in Erode is just one milestone in this long journey. Moving forward on this 17,000-kilometre-long journey, we are committed to giving every woman the opportunity to live with dignity, strength, and confidence, so that women too can contribute equally, alongside men, in building a New India.” Managing Director,
Priyancka Agarwaal said. “I am proud to see the enthusiasm and passion that the Rupantaran Yatra has sparked in Erode, and I am confident that this journey will continue to empower millions across India, paving the way for a sustainable and prosperous future for generations to come.” CEO Manoj Kumar said.
