Vivekananda Institute of Management Studies (VIMS) inaugurated a Students’ Association titled ‘CAMBISTA’ on 22nd September 2025. Valarmathi, Director, delivered the presidential address and introduced the new office bearers — Chairman, Vice Chairmen (Academic and Non-Academic), Secretary, and Treasurer.
In her address, she emphasised that it is the duty of every club member to take responsibility for organising academic, cultural, and social events, which help enhance leadership and teamwork skills while fostering a sense of responsibility toward industry and society.
The chief guest of the event, Ashyanth, Managing Director of Sumangali Jewellers, Coimbatore, delivered the inaugural address. He shared the story of Nike, highlighting the company’s strategy and drawing valuable lessons for the students. He also spoke about Michelin, a renowned tyre manufacturing company, emphasising its innovative approaches and commitment to quality and customer satisfaction.
Ashyanth further shared his own entrepreneurial journey, outlining the struggles and challenges faced by Sumangali Jewellers in the competitive jewellery industry. He revealed the company’s unique marketing approach, which focuses on word-of-mouth promotion and customer satisfaction rather than traditional advertising methods.
The chief guest released Vichaara, an international journal of management, and presented the first copy to Deepak, Chairman of the Students’ Association.
During the event, club members and student leaders were introduced to various clubs, including the Marketing Club, HR Club, Finance Club, Analytics Club, Logistics Club, Sports and Cultural Club, Skill Development and Public Speaking Club, Community Service Club, Language Club, External Relations and Consultancy Club, Quiz Club, Placement Cell, Entrepreneurship Development Cell, and Alumni Cell.
Umamaheswari, Professor, honored the chief guest with a memento, and Deepak delivered the vote of thanks.
