Vi, one of India’s leading telecommunications service providers, announced the launch of Vi Intelligence, the company’s strategic AI initiative to drive AI-led transformation across its own operations as well as for its customers and enterprises across industries to harness the power of next-gen AI and build the future of enterprise intelligence.

At the centre of this initiative lies the Vi Intelligence Lab, built in partnership with PwC India, to serve as an innovation engine for developing, incubating and scaling enterprise AI solutions.

It will bring together Vi’s digital infrastructure and PwC India’s transformation expertise to build a global innovation gateway connecting leading global AI leaders, startups, research ecosystems and enterprises to solve real-world business challenges through AI.

PwC India will set up a dedicated Centre of Excellence team, co-located with Vi in Mumbai.

Commenting on the launch, Jagbir Singh, CTO, Vi, said, “Telecom has long played a critical role in connecting people, businesses and devices, but the future belongs to intelligence. Through Vi Intelligence Lab, we are bringing together global AI expertise, strategic partnerships and our digital infrastructure to help unlock the full potential of AI.

From enhancing customer engagement and service experiences to reimagining cross-functional processes, Vi Intelligence Lab will support organisations in adopting AI in practical and scalable ways. Vi Intelligence Lab is our commitment to building future-ready capabilities that will help drive innovation across the enterprise ecosystem.”

“We are on the verge of entering an era where AI will not just transform how organisations operate but will also fundamentally redefine how they innovate, compete, and create value for their stakeholders. As enterprises move towards intelligent and autonomous processes, they will need trusted ecosystems that can accelerate innovation along with responsible AI adoption.

Through Vi Intelligence Lab, PwC India will bring its deep experience in agentic transformation to help organisations translate AI potential into real-world capabilities that enterprises of tomorrow will need to survive and thrive,” said Vinish Bawa, Partner and Leader, TMT, PwC India.

Vi Intelligence Lab will operate through a range of programmes, including:

  • Incubation projects focused on solving complex business challenges
  • Development of proprietary AI, technology and innovation capabilities to support future-ready enterprises
  • Vi AI Open hackathons and innovation challenges to foster experimentation and collaboration from top global AI start-up hubs
  • A transformation AI factory designed to rapidly move concepts from experimentation to pilot deployment
  • AI skilling and capability-building programmes aimed at accelerating AI adoption across the workforce

By combining global AI innovation with telecom expertise, Vi Intelligence Lab aims to help organisations modernise operations, enhance customer experiences and unlock new opportunities for growth.