To elevate the aura of every woman at special occasions, Taneira, the women’s ethnic wear brand from Titan ( a Tata company) launched its new contemporary saree collection ‘Inaya’ across India today.
Inaya is designed for the modern Indian woman, and crafted predominantly in new-age lightweight and flowy fabrics. Its design includes themes such as abstract floral impressions, evolving forms and celestial geometric influences. The range starts from Rs.3,499.
The collection’s launch in Coimbatore took place at Taneira’s exclusive showroom near GP Signal, Gandhipuram. Meghan Gowtham, Marketing Manager (National), Taneira; Srivalli, Business Manager, Taneira – Tamil Nadu and Kerala and Parimala, Business Partner, Taneira Coimbatore launched the saree collection.
Speaking at the post-launch press conference, Srivalli shared that Taneira’s motto is to bring India under one roof- that is to showcase all the Indian saree treasures in its 78 showrooms across India. Through its 140 different clusters, it exhibits the finest categories of sarees in the country like Kanchivaram, Benaras etc in all of its showrooms.
Keeping authenticity and transparency as its foundation and value for customer as its core, Taneira offers women of all ages the choice to explore grand looking sarees at an accessible price point. To guarantee the purity of the silk and the zari, Taneira’s collection features the necessary silk-mark certificates and also contains details for traceability of the product.
The range starts at Rs.3,499 and goes all the way upto Rs.15,000 for most of its collections, while a few rare and exquisite collections could cost upto Rs. 22,000.
