Sonata, the largest-selling watch brand in India from Titan Company Ltd., released a new brand campaign – Watch out for us, that captures the bold dreams, momentum, and confidence of the youth of India.
Watch Out For Us, celebrates the generation driven by purpose, pace, and self-belief. They adapt with resilience and carry an undeniable hunger to grow. For them, style is an extension of how they move through the world. Fuelled by hustle, Sonata celebrates those who carve their own path.
The campaign reflects a generation that shows up with intent, takes up space on its own terms, and measures progress not by applause but by personal milestones. The watch becomes a constant companion, present in moments of decisions and change.
Ranjani Krishnaswamy, Chief Marketing Officer (CMO) for Analog Watches at Titan Company Limited said, “Over the past year, Sonata has been steadily evolving to stay in step with a new generation of consumers who are ambitious, confident, and unafraid to challenge conventions. As a brand in the value led fashion watch space, our focus is on remaining deeply relevant to the next wave of achievers, the upstarts who are actively shaping their own success stories.”
The film is now live – https://youtu.be/Ktf-Wm-3ycQ
