With regional-language content gaining increasing prominence in India’s OTT landscape, Vi Movies and TV, the content aggregator app from Vi, is strengthening its regional entertainment proposition with the introduction of India’s most affordable Regional Entertainment Add-On Pack at just Rs.35.
The new offering democratises access to premium regional OTT entertainment by allowing eligible Vi prepaid customers to choose any two preferred OTT platforms from a portfolio of six OTTs, spanning nine Indian languages.
Customers can choose from SonyLIV South for Tamil, Telugu, Malayalam, and Kannada content; Chaupal, offering Punjabi, Haryanvi and Bhojpuri content; ManoramaMAX for Malayalam entertainment; KLiKK and AddaTimes for Bengali entertainment; and Aao NXT for Odia content.
This gives customers an affordable option to access their preferred regional entertainment without having to subscribe to individual platforms.
The mobile-only Rs. 35 add-on pack includes access to two regional OTT platforms for 28 days and 1GB of data valid for 7 days. The pack is available for eligible Vi prepaid customers with an active service-validity recharge.
Customers can recharge with the Rs.35 pack via the Vi App or third-party apps and activate benefits through the Vi Movies and TV app by logging in with their Vi number and selecting their preferred two OTT platforms.
