ITC Limited hosted the “Wellbeing Out of Waste” (WOW) Interschool Recycling Championship 2024–25 Awards Ceremony on Tuesday (17.06.2025) at The Grand Regent Hotel, Coimbatore.
Amrita Vidyalayam School, Coimbatore, emerged as the Overall Champion.
The Interschool Recycling Championship is ITC WOW’s flagship programme, aimed at instilling the habit of source segregation and responsible waste management among future citizens.
It is implemented across major cities in South India and encourages students and schools to actively participate in waste management practices, thereby fostering a culture of sustainability and environmental responsibility.
In Coimbatore, ITC WOW is implemented in schools by the Residents Awareness Association of Coimbatore (RAAC).
The 2024–25 edition of the Interschool Recycling Championship saw an overwhelming response, with over 9.3 lakh students from 2,482 schools collecting a total of 4,751 metric tons of dry waste.
In Coimbatore alone, 85,642 students from 160 schools collected 118 metric tons of segregated dry waste.
The award ceremony was graced by Chief Guest Prashanth, Assistant Collector, Coimbatore.
