Vivekananda Institute of Management Studies (VIMS) in association with Coimbatore Management Association (CMA), organized an interactive session on “Business Partnership Beyond Families” on 09/11/2024.

The event aimed to provide insights into entrepreneurial journeys, Work-Life Balance and the importance of partnerships in business growth.

Valarmathi, Director of the institute welcomed the speakers and outlined the program’s objectives, highlighting the significance of entrepreneurial endeavors. Nithyanandan Devaraaj, President of CMA, delivered the special address, emphasizing the growth of entrepreneurial businesses in Tiruppur and Coimbatore regions.

He stressed the impact of family on business and prerequisites for new entrepreneurs, encouraging students to utilize SWOT and Porter’s Five Force methodologies for business growth.

Prominent entrepreneurs, Prabhu Dharmarajan, CEO & Co-founder, and Shanmugavadivel, Managing Partner, M/s. Origin CADD Infotech shared their experiences through interactive Q&A sessions with participants.

Key discussion topics included, 3D Printing Technology, AI-based Industrial Manufacturing, IoT on Industrial Products, Day of Singularity, Overcoming Business Challenges, Sustainable Business Strategies, Entrepreneurial Success Factors, Family-Based Business Ideas and Managing Financial Risks.

Anandapadmanaban, former President of CMA, and faculty members of the institute also participated in the session. The Director honoured the speakers with mementoes, expressing gratitude for their valuable insights.