Amazon India has launched #DikhogeTohBikoge (which translates to “If you’re visible, you’ll sell”), a new brand campaign to strengthen awareness about how selling on its digital marketplaces is simple and effective for small businesses in India.
The campaign features three creative and humorous commercials, each showing a different scenario where sellers take unconventional routes to promote and sell their products.
These videos highlight the benefits of Amazon’s marketplaces for sellers, such as a wide customer base, access to 100% of India’s serviceable pin codes and 18+ global marketplaces.
The campaign emphasizes Amazon’s commitment to empowering businesses of all sizes by making online selling accessible and impactful. It has been designed, conceptualized and produced by Enormous Brands LLP.
Amit Nanda, Selling Partner Services Director, Amazon India said, “At Amazon, our core mission is to empower small businesses across India through e-commerce.
The #DikhogeTohBikoge campaign highlights the incredible entrepreneurial spirit of Indian business owners. Through this campaign, we are encouraging small businesses, to reap the benefits of e-commerce, by gaining access to the huge base of customers in India and around the world, through Amazon marketplaces.
We are committed to help these businesses achieve their business aspirations and succeed in the digital economy.”
Enormous Brands LLP Managing Partner said, “Amazon India’s #DikhogeTohBikoge campaign has been one of our most interesting projects so far. Our creative approach centred on using humour to show the extent to which brand owners and entrepreneurs will go to attract the attention of their customers.
Through relatable scenarios and a light-hearted narrative, we wanted to show small business owners that there is a simpler and more effective way, to reach customers everywhere – Amazon’s marketplaces in India and around the world.
The campaign connects with sellers by acknowledging their ambitious drive while positioning Amazon as the practical solution that transforms their business aspirations into reality.”
