An entrepreneurial talk and student interaction session titled “Building Startups: An Investor’s Perspective” was organised at PSG Institute of Technology and Applied Research (PSG iTech) on Thursday.

The session featured Nagaraja Prakasam, Farmer: Growing Startups, Bengaluru, as the chief guest and resource person.
The programme was organised to introduce students to the fundamentals of entrepreneurship and create awareness about opportunities available to aspiring entrepreneurs.
In his entrepreneurial talk, Nagaraja Prakasam emphasised that student-led startups provide an excellent opportunity for students to experiment with their ideas while pursuing their academic programmes.
He noted that a successful startup could create employment opportunities for many others, while even an unsuccessful venture could provide the student or team with valuable practical experience equivalent to several years of professional exposure.
He further observed that students who experience failure in a startup venture can still have strong career opportunities, as industries increasingly value individuals with an intrapreneurial mindset and the ability to identify problems, take initiative and develop innovative solutions.
Highlighting his concept of “Bharat,” Nagaraja Prakasam explained that numerous challenges faced by rural communities remain largely unexplored as potential entrepreneurial opportunities.
He encouraged students to identify such real- world problems and transform them into innovative business opportunities. He also pointed out that several e-commerce startups have failed because they did not adequately understand customer needs and market demands.
He stressed the growing importance of sustainability, noting that multinational companies are increasingly focusing on carbon credits and environmentally sustainable practices. He encouraged students to explore sustainable products and solutions as potential startup ventures.
The session also included an interactive segment during which Nagaraja Prakasam responded to various questions raised by the students and audience.
The programme was organised by the Entrepreneurship Development Cell coordinators, Elayaraja, Roger Rozario and Susithra.
The interaction provided students with an opportunity to gain valuable insights and guidance from an experienced entrepreneur and encouraged them to look beyond conventional career pathways.
The 90-minute programme served as an enriching platform for students to explore entrepreneurship, innovation and the transformation of ideas into meaningful ventures.
