Sony India announced the launch of BRAVIA 7II, introducing True RGB technology to redefine home entertainment with richer colour, greater depth and more immersive viewing experiences.
Pre-booking for select BRAVIA 7II models starts today (June 2, 2026). Bringing together Sony’s advanced display innovation and intelligent processing technologies, BRAVIA 7II delivers cinema-grade picture quality designed to transform everyday viewing into an extraordinary entertainment experience.
At the heart of BRAVIA 7II is True RGB, powered by RGB Backlight Master Drive Pro, Sony’s proprietary backlight control technology that independently controls red, green and blue light to achieve exceptional colour precision, deeper contrast and remarkable realism.
Combined with Cognitive Processor XR, BRAVIA 7II reproduces content the way humans naturally see and hear-creating visuals with enhanced depth, vibrant colours and lifelike detail.
- RGB Backlight Master Drive Pro – Sony’s advanced individual RGB backlight control technology delivers precise local dimming with deeper blacks, reduced blooming and stunning contrast.
- RGB Triluminos Max with Luminance Booster – Uniting QD-OLED-level colour richness with Mini LED brightness to achieve Sony’s richest colour volume and brighter brilliance.
- Smooth Color Gradation – Reveals every nuance across dark and bright scenes with ultra-fine tonal transitions and enhanced visual depth.
- X-Wide Angle Pro – Maintains consistent colour and contrast from wider viewing positions for an immersive cinematic experience from every seat in the room, available in select screen sizes.
Starting with a 55 (140 cm) model, the series extends across 65 (165 cm), 75 (190 cm) and 85 (215 cm) variants, and will further culminate in a stunning 98 (248 cm) model expected in June, bringing Sony’s vision of “Cinema is Coming Home” to more consumers across India.
Experience cinema-grade colour, highlighting true to life colour and depth with True RGB Building on Sony’s legacy of innovation, the BRAVIA 7II introduces Sony’s first True RGB LED BRAVIA TV technology, using independently driven red, green and blue LEDs for precise colour reproduction in bright living room environments.
Powered by RGB Backlight Master Drive Pro, this advanced backlight control system drives each LED with high precision to improve brightness, reduce blooming, deliver deeper blacks and produce purer colour than conventional Mini LED displays.
With RGB Triluminos Max, the television delivers Sony’s widest colour volume, reproducing a broader spectrum of colours with remarkable accuracy, while Smooth Colour Gradation enables seamless and ultra- fine tonal transitions across every scene.
Powered by RGB Triluminos Max with Luminance Booster, it combines QD-OLED-like colour depth with the brightness of Mini LED technology to deliver Sony’s richest and most vibrant visual experience yet. On 65-inch and larger models, X-Wide Angle Pro maintains consistent colour and contrast from wider viewing positions, ensuring an optimal experience from every seat in the room.
Price and Availability
The BRAVIA 7II will be available across all Sony retail stores (Sony Center and Sony Exclusive), the www.ShopatSC.com portal, leading electronic outlets and major e-commerce platforms in India starting 28th May 2026 onwards.
Pre-booking for select BRAVIA 7II models also starts today, and customers can register their interest through this link.
