In Coimbatore and across Tamil Nadu, many textile shops, jewellery stores, and retail outlets start their Aadi sales even before the month begins.
This Tamil month is known for big discounts and offers, especially on clothes, gold, furniture, and electronics. But why do shops give so many offers during this month?
The reason goes back to a mix of culture and smart business ideas. Traditionally, Aadi is seen as an inauspicious (unlucky) month for big events like weddings, buying houses, or making major purchases. So, many people avoid buying costly items like gold or household goods during this time.
Because of this, sales go down for many shops. To bring customers back, stores started giving huge discounts to clear their old stock. Over time, this became a trend, and now people wait for Aadi Sale season to buy what they need at lower prices. Online stores also join in with special Aadi flash sales.
So, even though Aadi is a month for prayers and spiritual activities, it has also become a shopping festival.
