Walmart expanded its Indian food and snacks popular brands including Britannia, Bikano, VAHDAM, Jayanti Spices and HyFun, amongst others, to the U.S. market ahead of Diwali.
Together, they will supply a diverse range of well-loved snacks and food products to Walmart’s U.S. customers. The product lineup caters to Diwali celebrations as well as additional staples often found in American pantries.
Offerings include premium tea, ready-to-eat and frozen foods, traditional snacks, spices, and festive packs. Products by Britannia and Bikano will be available this Diwali, while brands such as Regal Kitchen and VAHDAM are already available to the Walmart U.S. customer. Jayanti Spices and Hyfun Foods currently have products under Walmart’s
Andrea Albright, Executive Vice President said as part of our goal to increase exports from India to $10 billion per year by 2027, we’re excited to bring a taste of India’s rich culture and traditions to our customers in the U.S. during the holiday season and beyond.
Britannia Industries, a renowned Indian food brand, is set to delight American consumers with its beloved biscuits. Walmart stores will offer iconic products such as Bourbon chocolate cream-filled biscuits, Good Day cookies (in Butter, Cashew, and Pistachio-Almond flavours), and classic Milk Rusk during Diwali. Britannia will also providefamily packs in select U.S. stores.
Bikano, a well-loved Indian snack brand, will introduce two festive packs, Abhinandan and Shahi Nazrana, to select Walmart U.S. stores this Diwali. These curated collections feature traditional Indian savouries, mixtures, and sweets such as Soan Papdi and Gulab Jamun.
Jayanti Spices, a Coimbatore-based supplier, has successfully expanded into the U.S. market under Walmart’s Great Value private label.
Jayanti Spices offers a variety of flavorful spices including onion powder, garlic powder, cinnamon powder, crushed red pepper, parsley flakes, black pepper, and cinnamon sticks, bringing spices grown in India to U.S. consumers.
Products from other sellers and brands, such as AB World Foods, Kitchens of India, Pride of India, Rani Brand Authentic Indian Foods, The Cumin Club, and Tasty Bite, will also be available on Walmart.com.
In addition to forming new supplier relationships, Walmart is strengthening its collaboration with Bectors Food Specialties Ltd to ensure the continued availability of its popular Danish Butter Cookies in its U.S. stores.
The cookies were sold during last year’s holiday season and will be back by popular demand. As Walmart expands the assortment of products it sources from India, food is a priority category, driven by growing demand and consumer interest in the U.S. and globally.
Serving more than 255 million customers and members around the world every week, Walmart sources from a variety of geographies to provide customers access to products they want and need any given time.
