Vi launched its unique initiative, Artisans of India. This special initiative celebrated the craftsmanship and skills of local artisans, adding a vibrant touch across the country. Vi helped provide a platform to over 60 talented artisans across its stores in multiple states.
Vi Stores in Maharashtra, Tamil Nadu, Uttarakhand, Uttar Pradesh, Kerala, West Bengal, New Delhi, Karnataka, Punjab, Andhra Pradesh, Telangana, and Gujarat collaborated with local NGOs to showcase artisans’ work to the public.
These artisans, working with various crafts and traditions, showcased hand-painted bags, chikankari embroidery, paintings, toys, decorated diyas, and more.
Some NGOs Vi partnered with for this initiative included Universal Smile, ESSCENT, Astha Foundation’s Parivartan School for Specially-Abled Children, Shwwas Samiti-Swastik Handicraft Women Welfare Association, Disha Shakti Swayam Sahayta Samooh, and RAFEC.
At Kolkata’s South City store, Universal Smile showcased hand-painted cloth bags made by women, with proceeds supporting an orphanage, while in Gujarat, the Astha Foundation worked with specially-abled children to create and showcase decorated Diyas.
This reflects Vi’s commitment to supporting local communities and preserving the rich artistic heritage of India. Through the Artisans of India initiative, Vi paid tribute to the cultures that unite us all.
Vi remains committed to uplifting the artisans and craftsmen who contribute richly to the fabric of the nation.
