This year, Swiggy Instamart became Coimbatore’s go-to partner for everything from lightning-speed deliveries to quirky essentials, blending convenience with the city’s love for all things fresh and familiar.

The annual “How India Swiggy’d 2024- Swiggy Instamart Edition” report reveals some exciting trends from Coimbatore.

In the report, Amitesh Jha, CEO, Swiggy Instamart, said, “Since launching in August 2021, we have seen Coimbatore increasingly turn to the convenience of quick commerce, with everything from everyday essentials, toys, beauty, makeup, and even festive essentials delivered in just 10 minutes.

The top purchases from the city include milk, tomatoes, coriander leaves, onion, and Ooty carrot, with a city user spending as much as ₹4,01,722 on groceries, electronics and everything else they need in 10 mins.

We are proud to be a part of this journey, making convenience a part of daily life, and helping our customers enjoy what they need when they need it.”

Coimbatore’s Quick Commerce Trends in 2024

  • Speed Wins: Coimbatore clocked its fastest delivery in just 100 seconds, covering 400 metres—talk about record-breaking speed to satisfy cravings!
  • Coimbatore’s favourites: The top 5 items ordered by the city were milk, tomatoes, coriander leaves, onion and ooty carrot.
  • Idli Batter Glory: Idli and dosa batter topped the fresh staples list with over 40,000 orders, proving that Coimbatore’s kitchens start their day with a traditional twist.
  • Coconut Craze: A close second, nearly 40,000 orders for coconuts showed the city’s love for fresh chutneys, authentic recipes, and puja offerings.
  • Leafy Greens: Fresh coriander leaves topped the list of leafy staples along with zesty curry leaves followed by mint leaves, often known as nature’s candy
  • The ultimate spender: The highest single-user spend from Coimbatore was recorded at ₹4,01,722 Beauty and Splurge Moments
  • Glow Goals: A beauty lover in Coimbatore spent nearly ₹40,000 on makeup essentials, shining a spotlight on the city’s love for a well-kept glow.

Tradition Meets Celebration

  • Ethnic Flair: Blending heritage with elegance, the city placed orders for kurtas and sarees, proving that tradition remains timeless. Coimbatore went traditional and turned to Swiggy Instamart for ethnic wear like sarees and kurtas during festivals
  • Party Must-Haves: Coimbatoreites placed close to 1000 orders for party essentials, ensuring that celebrations never hit pause.

Stealthy Picks

  • Incognito Indulgence: Coimbatore quietly added over 2,000 items to their carts through Incognito mode, balancing stress-busters with a bit of discretion, with condoms leading the pack.

The Coimbatore Charm

From record-breaking deliveries to the irresistible pull of fresh idli batter and coconut chutneys, Coimbatore’s quick commerce journey in 2024 is as rooted as it is the city’s heartbeat. Whether it’s celebrating traditions, sneaking in beauty buys, or hosting midnight feasts, Swiggy Instamart ensured Coimbatoreites got everything they needed—fresh, fast, and fabulously fuss-free.