Sony India Introduces a New Camera 

Sony India introduces the ILCE-7V, the highly expected fifth generation in the popular Alpha 7 Full-frame mirrorless line-up, powered by the newly developed partially stacked Exmor RS CMOS image sensor with approximately 33.0 effective MP (megapixels).

The new image processing engine BIONZ XR2 incorporates the AI processing unit functions of the latest α (Alpha TM ) series.

Through these innovations, the ILCE-7V delivers a significant performance boost across every aspect of imaging, from Real-time Recognition

AF (Auto-Focus) to Real-time Tracking, speed, stable colour accuracy, still capture, and video versatility.

Additionally, Sony launches the FE 28-70mm F3.5-5.6 OSS II, a full-frame compatible, compact and lightweight standard zoom lens that supports the ILCE-7V’s high-speed continuous shooting.

“The newly launched ILCE-7V sets a new benchmark for an all-around Full-Frame camera. Built to offer a great imaging experience, it is a tool that pushes the boundaries of creativity and captures imagery beyond imagination.

This is made for creators who wants advanced controls, next-gen innovation & lightning-fast speed,” said Mukesh Srivastava, Head of Digital Imaging Business, Sony India

AI-Powered Performance Boosts

The ILCE-7V integrates the AI processing unit into the BIONZ XR2 engine, delivering a substantial leap in autofocus speed, accuracy, and reliability.

The ILCE-7V has up to 30% improvement 4 in Real-time Recognition AF that instantly recognises targeted subjects and continues to capture them with high precision.

With 759 phase-detection points and up to 94% frame coverage, the camera ensures precise subject tracking across nearly the entire image area, even in challenging low-light conditions down to EV -4.0 5.

Pricing and Availability

The ILCE-7V Body will be available starting 10th December 2025, and the ILCE-7V M-kit will be available from February 2026 onwards.

It will be available across Sony Center, select Croma and Reliance outlets, www.ShopatSC.com portal and Amazon.