The Marketing Club Mantra of KV Institute of Management and Information Studies (KVIM) organized an insightful workshop on “Mastering Digital Marketing: Tools, Trends, and Tactics for Success” for MBA students. The resource person, Ms. Sai Dheepika, Senior Growth Marketer – SEO at Kovai.co, shared her knowledge and experience on the fast-evolving world of digital marketing. She highlighted how businesses today rely heavily on digital strategies to stay competitive and explained the growing importance of SEO, analytics, and content-driven approaches in modern marketing. By showcasing the latest trends and innovative tools, she emphasized the need for marketers to be adaptive, data-driven, and creative in order to succeed in a dynamic business environment.
The three-hour workshop was highly interactive, offering students not just theoretical knowledge but also practical exposure to widely used marketing tools and techniques. Ms. Dheepika guided participants through real-time applications, demonstrating how digital platforms can be leveraged for brand building and customer engagement. Students actively engaged in discussions, asked thought-provoking questions, and explored various aspects of marketing technology. Many expressed that the session helped them gain a deeper understanding of how classroom concepts can be effectively applied in real-world scenarios. The workshop concluded with a lively Q&A, where students also sought guidance on career opportunities in the digital marketing field. Faculty coordinators of Mantra appreciated Ms. Dheepika for delivering such a comprehensive and industry-oriented session that not only enriched students’ learning but also inspired them to explore the vast possibilities in the digital marketing space.
