Jawa Yezdi Motorcycles has opened its 30th dealership in Tamil Nadu, expanding reach in a key catchment area for its performance classics. It has partnered with NJ Bikes in the state’s second-largest city, Coimbatore, establishing its third showroom.

With Signature Motors as the other Coimbatore dealer, the company’s expansion drive reinforces its commitment to stoke the culture of authentic premium motorcycling among the region’s riders. NJ Bikes will also cater to BSA purists with both sales and aftermarket servicing.

Sharad Agarwal, Chief Business Officer, Classic Legends, said, “Our focus has always been to make the Jawa, Yezdi, and BSA experience of true classic motorcycling available to more customers across India.

Tamil Nadu is one of our major markets, with Coimbatore playing a pivotal role in our growth in the state. The city has a vibrant community of motorcycle enthusiasts who share a deep bond with our brands.

With the new dealership, NJ Bikes, we are expanding our footprint and ensuring that our customers in the region enjoy easier access to our range of motorcycles, as well as a reliable ownership and service experience through our segment-first ownership programme.

The new dealership joins the ranks of a 450-plus-strong sales and service network, through which Jawa Yezdi Motorcycles continues to prioritise customer satisfaction with its industry-first Customer Assurance Programme.

It includes:

  • 4-year/50,000-km standard warranty
  • Extended warranty options for up to 6 years
  • One year of roadside assistance
  • Comprehensive ownership benefits available across 450+ sales and service touchpoints nationwide

This first-in-segment programme reflects the company’s confidence in its engineering excellence and the long-term reliability of its machines. It ensures that every Jawa and Yezdi owner enjoys a hassle-free ownership experience, backed by reliable service and support.

The new facility is designed to improve convenience for current owners while also welcoming new riders from up-country markets who aspire to join the Jawa Yezdi community.

With a modern service centre, trained technicians, and a focus on long-term reliability, the dealership will deliver a seamless journey from first interaction to after-sales care, strengthening the company’s commitment to quality and customer satisfaction.

With this launch, Jawa Yezdi Motorcycles continues to expand its reach, creating more touchpoints for customers and carrying forward the timeless spirit of its legendary brands in Tamil Nadu.