Flipkart, India’s homegrown e-commerce marketplace, continues to strengthen its seller ecosystem as the festive season approaches.
With a 25-30% rise in transacting sellers over the last six months and up to 30% growth in the quarter leading up to the festive period (June – August 2025), the Flipkart marketplace is enabling lakhs of MSMEs, artisans, and entrepreneurs to prepare for India’s largest shopping event of the year.
Enabled by AI-powered tools, simplified seller solutions, faster settlements, and steady expansion into emerging markets, sellers are capturing stronger growth and are well-positioned for the upcoming festive season.
This momentum is being reinforced through training sessions, new formats like Live Commerce, and expanded fulfillment infrastructure, ensuring sellers can scale sustainably during the festive surge.
Since early 2025, Flipkart has rolled out a revamped Seller Hub and Seller App to simplify listing, navigation, and settlements, while streamlining fees and improving delivery speed.
Sellers are also using the AI-powered NXT Insights Platform, available free of cost, for real-time analytics on pricing, selection, returns, and market trends, along with CVP (Customer Value Proposition) Insights that provide GenAI-driven recommendations on selection, speed, and inventory.
These tools are helping sellers across categories such as Fashion, Books & General Merchandise (BGM), and Electronics respond to festive demand with greater competitiveness.
To support new entrepreneurs, Flipkart’s New Seller Success Program continues to deliver strong results, driving a 2-3X increase in early success rates by offering free onboarding support and dedicated account management during the first 60 days.
The company’s seller ecosystem is growing not just in metros, but in cultural and emerging trade centers like Kannauj, known for its perfumes and fragrances; Khurja, a key pottery and ceramics cluster; and Shantipur, renowned for handlooms and textiles.
By enabling these hubs to go digital, Flipkart is empowering regional pride and economic resilience while offering customers across India access to truly unique, locally made products.
Earlier this year, the company engaged with more than 8,000 entrepreneurs through Seller Summits in Jaipur, Surat, and Delhi, reinforcing its commitment to inclusivity and long-term seller empowerment.
Sakait Chaudhary, SVP and Head of Marketplace, Flipkart, said, “The festive season is a pivotal opportunity for our seller community, and Flipkart remains committed to helping them succeed.
Through AI-led platforms like NXT Insights and simplified Seller Hub operations, we are equipping sellers with the right tools and knowledge to drive growth with confidence.
The emergence of new trade hubs such as Kannauj and Khurja, alongside strong momentum in categories like Fashion, Electronics, and BGM, reflects the inclusivity and resilience of our marketplace.
As we enter the festive season, we remain committed to supporting sellers in maximising opportunities while delivering value.
