Vivekananda Institute of Management Studies (VIMS), recently hosted an expert talk on “Turning Ideas into Impact: Creative Execution,” organised by the VIMS Marketing Club on November 20, 2025.

The event brought together students and industry experts to discuss the importance of creativity, innovation, and execution in today’s competitive marketing landscape.

Valarmathi, Director of VIMS, delivered the presidential address, emphasising the need for creativity, innovation, and execution in marketing. She highlighted the importance of transforming ideas into impactful outcomes and encouraged students to develop their skills in this area.

The session was led by Azhagappan, Managing Director of Events4Rsure, who shared his expertise and experience in turning creative concepts into high-impact outcomes.

He inspired students with practical insights and real-world examples, providing valuable lessons on how to execute ideas effectively.

The session was highly engaging and insightful, empowering students with real-world perspectives on creative execution.

The interactive nature of the session allowed students to ask questions and learn from Azhagappan’s expertise.