Premia, Hero MotoCorp’s premium dealership was introduced in Coimbatore for the first time by Vasanthi Motors, near Sungam, recently.
This new showroom showcases some of the high-end motorcycles from the two-wheeler manufacturer in a modern and posh setting.
The showroom was launched by Asutosh Varma, National Sales Head of Hero MotoCorp along with Rama Rao, Zonal Head – Sales, Hero MotoCorp and Prem Anand, Managing Director, Vasanthi Motors.
Speaking to the press and media, Asutosh Varma said that this is the first Premia Dealership in Coimbatore and 4th in Tamil Nadu. The Premia dealership will be state-of-the-art, Phygital showrooms. The vehicles here will be exclusively premium. The showroom will house Vida by Hero (premium EV Scooters), Karizma XMR, Hero X Pulse, Hero Mavrick 440 and Harley Davidson’s motorbikes.
Asutosh added that the showroom facilitates advanced customization options for customers. “Here customers can look at motorcycles on a configurator and customize them by looking at the accessories they want. You can also know much more about the technical capabilities of a product here from experts,” he said.
Prem Anand said that this recently introduced dealership segment from Hero is equipped to give a better customer interface. Hero MotoCorp is going big in premium motorcycles and the company is creating such exclusive outlets in the country. This showroom will house the Harley X440, Hero Karizma XMR, Vida V1, and the powerful Hero Mavrick 440.
On the inaugural day, more than 15 newly booked vehicles were handed over to the customers. Asutosh handed over the keys and welcomed them to Hero’s family.
