As Diwali is less than a month away, California Almonds, a global brand promoted by Almond Board of California, has released as a new campaign for the Indian market ‘ Badam for EveryBuddy’ The campaign gives festive buyers a reason to rethink their Diwali gift list.
Unveiled through a vibrant musical film, the campaign invites younger consumers to look beyond their usual family list and also gift badam to the many friends who play a meaningful role in their lives, from work buddies to gym buddies, from travel buddies to coffee buddies and beyond.
“Almonds have been a part of Diwali gifting in India for generations and that cultural equity is a strong foundation. But Diwali gifting is evolving and so is the consumer. A new generation is redefining how they build relationships and who they celebrate with. ‘Badam for EveryBuddy’ marries India’s strong badam tradition with a new generation in a vibrant and fun way. It reflects a refreshed identity for California Almonds in India, one that speaks to younger consumers in their language and makes almonds an everyday part of their lives, well beyond the festive season,” said Mani Pandher, India Market Lead, Almond Board of California.
The promotional video could be viewed below
