The Marketing Club MANTRA of KV Institute of Management and Information Studies organised an AD Show on 11th August 2025.
The primary objective of this event was to nurture creativity, innovative thinking, and practical marketing skills among MBA students.
For the activity, students were divided into teams, and each team was given coffee powder as the product to promote.
The challenge was to conceptualise, script, and produce a short video advertisement within the given time. The advertisements were expected to be creative, humorous, and impactful, with the ability to capture customer attention and convey a clear marketing message.
The event created a competitive yet collaborative environment, where students explored different marketing approaches, ranging from emotional appeal to humour and storytelling. It provided them with hands-on experience in product positioning, branding, audience targeting, and crafting persuasive messages.
Participants showcased remarkable creativity, coming up with unique concepts, catchy taglines, and engaging narratives.
The videos reflected not only their understanding of marketing principles but also their ability to think from a consumer’s perspective.
The audience enjoyed the presentations, and the session concluded with an appreciation for the effort and talent displayed by all the teams.
Overall, the AD Show strengthened the students’ confidence, teamwork, and marketing acumen while igniting their creative spark.
