Flipkart, India’s homegrown e-commerce marketplace, launched the 11th edition of its highly anticipated The Big Billion Days (TBBD) 2024 on September 27, with early access beginning on September 26 for Flipkart VIPs and customers.
Over 33 crore user visits were recorded on Flipkart during Early Access and Day 1 combined, reflecting festive enthusiasm from shoppers across India. Early trends suggest a promising festive season ahead, with growing demand being observed across Mobiles, Food & Nutrition and Grooming categories.
TBBD’24 early trends indicate a buoyant customer sentiment overall, with categories such as Mobiles, Electronics, Large Appliances, Fashion, Beauty and Home products witnessing the highest customer demand.
While the top metro cities such as New Delhi, Kolkata, Hyderabad, and Bengaluru continued to witness growing demand during the first 24 hours of TBBD 2024, the shopping festival also saw demand from customers from regions such as Medinipur, Hisar, Berhampore, Bankura and Agartala to name a few.
Customers seeking to elevate their lifestyle chose to shop for products such as Ethnic Wear, Western Wear, Sports Footwear, Casual Footwear and Formal Footwear, which saw a heightened demand during Early Access and Day 1 of The Big Billion Days.
TBBD 2024 saw remarkable traction across various app-based features designed to engage and enhance the shopping experience. Video Commerce and Live Commerce recorded an all-time highest viewership for non-mobile streams with a 1.8X spike in watch time compared to the pre-festive period.
Products purchased during Live Commerce streams witnessed a 25X spike compared to the pre-TBBD period. Today, 85% of Video Commerce consumers are youth and 65% of customers hail from Tier 2 cities, showcasing the growing popularity of interactive and real-time shopping formats.
Speaking on the 11th edition of The Big Billion Days, Harsh Chaudhary, Vice President – Growth, Flipkart, said, “Every year, the festive season in India kicks off with The Big Billion Days, which brings an entire ecosystem together to celebrate. This event is more than just a shopping festival; it is an opportunity that fosters growth, innovation and collaboration at a national scale, while positively impacting the lives of diverse communities.
Flipkart has laid the foundation for India’s digitisation journey, with The Big Billion Days being a key enabler.
