Flipkart, India’s homegrown e-commerce marketplace, organized an orientation workshop in collaboration with Tamil Nadu Rural Incubator & Start-up Enabler (TN-RISE).
The workshop aimed at empowering women entrepreneurs and self-help groups by providing them with the knowledge and skills necessary to leverage Flipkart marketplace for their online business growth.
The event was graced by S. Divyadharshini, Chief Executive Officer, Tamil Nadu Rural Transformation Project; Shreya P. Singh, Chief Operating Officer, Tamil Nadu Rural Transformation Project; Dr. P Uma Maheswari, Chief Executive Officer, Tamil Nadu Rural Incubator & Start-up Enabler; Nawabzada Mohammed Asif Ali, Heir-Apparent and Dewan to the Prince of Arcot and. Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group.
The workshop held in Chennai was designed to orient, train, and onboard women entrepreneurs, including self-help groups and micro-enterprises, onto the Flipkart marketplace platform. Flipkart’s key objective was to empower these participants by providing them with comprehensive insights into the Flipkart marketplace, including detailed guidance on seller registration, product listing, and digital commerce processes.
Over 50 women-led businesses, women entrepreneurs and women-led Self help groups from across Tamil Nadu took part in the workshop, seeking to broaden their market reach and advance their online presence with Flipkart’s support.
This initiative, part of the TN-RISE program, aimed to enhance market access for women-led enterprises, especially those involved in food processing, handloom, handmade art and craft-related products through Flipkart’s Samarth program.
The MoU signed between Flipkart and TN-RISE in June this year underscores the goal of creating market linkages and supporting entrepreneurs. Through the collaboration between TN-RISE and the Flipkart Group, a transformative effort is being made to empower artisans, handicrafts, women’s self-help groups, and small enterprises across Tamil Nadu.
This initiative, under the “Flipkart Samarth” program, will provide national market access to local craft and handloom products, fostering economic inclusion and growth. The partnership aims to create shared value for stakeholders by supporting these communities with training, market access, and other essential resources, ensuring that their products reach a wider audience.
By working together, TN-RISE and the Flipkart Group are committed to uplifting these traditionally underserved sectors, helping them thrive in the digital economy.
