Tanishq, one of India’s leading jewellery brands from the Tata Group, has announced a special gold exchange offer for Diwali, enabling customers to exchange their old gold jewellery for new designs.
The festive offer includes up to 20% off on making charges and an additional discount of Rs.301 per gram.
Under the special scheme, customers exchanging their old gold jewellery can receive the value of an additional one carat over the assessed value of their gold.
The offer is available across Tamil Nadu until November 8, 2026, and is applicable on gold and diamond-studded jewellery.
Customers can exchange old gold purchased from Tanishq as well as other jewellery stores.
Even broken or damaged gold jewellery can be exchanged without the original purchase invoice. Gold jewellery of varying purity levels, starting from 9 carats, is eligible.
Tanishq ensures transparency throughout the exchange process, with weighing, purity testing and melting carried out in the presence of customers. Purity is assessed using advanced carat meter technology by experienced jewellery professionals, with no hidden deductions.
The exchange programme allows customers to upgrade their existing jewellery to contemporary designs, including gold, South Indian Kundan, Kundan Polki, coloured gemstone and natural diamond collections.
Speaking at a press conference held in Coimbatore, Chandrasekar, Circle Business Manager – Tamil Nadu, Tanishq; Naveen and Sivaranjani, Coimbatore Area Business Managers; and Selvakumar, Franchise Partner, explained the key features of the festive offer and the transparent gold exchange process.
The special exchange offer is available at all Tanishq stores until November 8, 2026.
