October is globally observed as Breast Cancer Awareness Month. It is dubbed ‘Pinktober’ for the bright pink ribbons and badges people wear to support the breast cancer awareness initiatives. While breast cancer cannot always be prevented, early detection followed by appropriate treatment can significantly help in managing the disease.
Sri Ramakrishna Institute of Oncology & Research (SRIOR), a medical institute under Sri Ramakrishna Hospital run by SNR Sons Charitable Trust is known for observing Pinktober for more than 2 decades, under the guidance of Dr.Guhan, the Director of SRIOR, and has launched several unique awareness initiatives to educate the public about the cancer.
Observing World Breast Cancer Awareness Month, SRIOR launched ‘The Pink Path’, a breast cancer awareness initiative on Thursday. The initiative aims to make valuable information on breast cancer and breast health simple and accessible, with awareness available in both English and Tamil.
It was launched by Katta Ravi Teja, IAS, Commissioner, Coimbatore City Municipal Corporation, in the presence of Sundar Ramakrishnan, Managing Trustee, SNR Sons Charitable Trust, Dr.Guhan, Director and Dr.Karthikesh, Surgical Oncologist, SRIOR.
‘The Pink Path’ initiative covers 9 key areas, including what breast cancer is, signs and symptoms, risk factors, early detection, diagnostic tests, treatment options, preventive measures, understanding personal risk, and experiences of breast cancer survivors. Through these 9 key areas, women can gain a better understanding of breast cancer, recognise potential warning signs, understand risk factors, and learn about available diagnostic and treatment options.
As a part of Pinktober activities, free mammogram screenings will be offered throughout October to women who register in advance by calling 0422-4500 000 or 0422-4389 797.
The event was attended by C.V. Ramkumar, Chief Executive Officer, SNR Sons Charitable Trust; D. MaheshKumar, Chief Administrative Officer; Dr. Rajagopal, Medical Director and Dr. S. Alagappan, Medical Superintendent, Sri Ramakrishna Hospital, among others.
