Star Health and Allied Insurance Company Limited, India’s leading standalone health insurer, recently announced the launch of an affordable offering, designed to bring increased health protection to young Indians in Tier 2-3-4 cities.
Titled, ‘Value Plus’, it offers high sum-insured covers from ₹7.5 lakhs to ₹25 lakhs at nearly 20% lower premiums, through a curated hospital network.
In a market where rising healthcare costs outpace coverage for millions in smaller cities, Star Health is bringing affordability through Value Plus.
The company aims to serve individuals and families by offering cover for adults aged 18 years and above, and dependent children from 91 days to 25 years with a balance of higher protection and premium efficiency.
The product is designed to provide access through a curated network of quality hospitals across several non- metro cities, for planned and emergency care.
This will be supported by a defined room rent framework aligned to hospitalisation needs. This structure delivers premium efficiency without compromising on essential health protection, helping reduce premium by nearly 20% while continuing to offer key benefits across hospitalisation, recovery, claim-free continuity and wellness support.
In Coimbatore, Star Health has its presence across 135 total network hospitals, out of which 113 are curated Value Network hospitals for Value Plus.
In Tamil Nadu, Star Health has a strong distribution network of around 115 branches with over 110,000 agents. Additionally, the company has covered 38.7 lakh lives in the state and settled 250,696 claims worth ₹1605.9 crore in FY26.
Commenting on the launch, Anand Roy, MD & CEO, Star Health Insurance, said: “Over the last 20 years, Star Health Insurance has worked to make health insurance more trusted, accessible and affordable for millions of Indians.
With Value Plus in Coimbatore, we are building on that legacy by bringing quality health insurance within reach of more individuals and families across Tier 2, 3 and 4 India. Coimbatore is an important market for us, and by combining higher sum insured options, curated hospital access and wellness-led benefits at nearly 20% lower premiums, Value Plus brings affordability-by-design to a wider set of customers.
This launch is a continuation of our mission to democratise health protection and a practical step towards advancing the national vision of Insurance for All.”
Adding further, Balaji Babu, Business Head – Coimbatore, Star Health Insurance, said: “Value Plus reflects our focus on making health insurance more relevant, affordable and accessible for today’s customers.
By bringing together higher sum insured options, essential healthcare benefits, wellness support and premium efficiency, the product is designed to help families plan better for rising medical needs.
With our extensive distribution network and curated hospital access within the state, we aim to enable more households to choose meaningful health protection with greater confidence.”
