Elevé Diamonds, a design-led jewellery house rooted in Tibarumal Jewels, recently opened its flagship store in RS Puram, Coimbatore, marking its entry into Tamil Nadu.
The launch signals a new phase for jewellery customers in the region, combining traditional craftsmanship with a modern design approach.
The inaugural ceremony was presided over by Chief Guest Swathy Rohit, Founder and CEO of Health Basix, along with Elevé Diamonds’ Founder Trishank Gupta and CEO Prajay Manganlal.
The Coimbatore franchise is led by Chandra Prakash Bansal, Proprietor, and Shruthi Balasubramaniam, Executive Director, Sakthi Finance Services.
The event began with the lighting of the lamp, followed by a presentation by jewellery curator Sangeetha Peter, who introduced the brand’s “Design-Led Future” concept to industry representatives, creative professionals, and guests.
Elevé Diamonds has a 125-year legacy originating from artisans who served the Nizams of Hyderabad. The brand now uses lab-grown diamonds created through Chemical Vapor Deposition (CVD). These stones have similar properties to mined diamonds and allow design flexibility.
The brand has four outlets in Hyderabad, including Banjara Hills. Its expansion into Coimbatore was a strategic decision.
“Coimbatore is a city with technical skill and a refined customer base,” said Trishank Gupta. “Customers here value diamonds and are looking for jewellery for personal expression. Our design-first approach fits this market.”
The store displays multiple collections, including statement jewellery for occasions, everyday wear designs, and the Heritage Series inspired by the brand’s origins with Polki and Victorian-style designs.
The Coimbatore store is intended as a retail space focused on design, craftsmanship, and heritage.
