Shiprocket, India’s leading e-commerce enablement platform, hosted the Coimbatore edition of Shiprocket Yatra 2026, its flagship on-ground initiative focused on accelerating MSME and D2C growth through technology, digital readiness, and data-driven decision-making.

The event brought together local entrepreneurs, D2C founders, ecosystem partners, and industry leaders to strengthen Tamil Nadu’s rapidly evolving e-commerce landscape.

Tamil Nadu continues to emerge as one of India’s most active digital commerce markets, driven by strong seller adoption, diversified product categories, and increasingly mature buyer behaviour.

Insights from Shiprocket Trends over the last six months highlight steady order momentum from the state, with consistent growth through the festive and year-end period, signalling sustained consumer demand beyond seasonal spikes.

Speaking at the event, Atul Mehta, CEO – Domestic Shipping, Shiprocket, said, “Tamil Nadu has always been a stronghold of enterprise, powered by manufacturing depth and entrepreneurial resilience.

What is changing today is the speed at which MSMEs and D2C brands from cities like Coimbatore are adopting digital commerce to scale.

Data shows a clear shift towards higher-value orders, prepaid transactions, and more discerning consumer segments. Through Shiprocket Yatra, the focus is on helping sellers convert these trends into sustainable growth by strengthening fulfilment, reducing returns, and building future-ready, tech-enabled businesses.”

Key Consumer & Commerce Insights from Tamil Nadu

Insights from the Shiprocket platform point to a clear evolution in how consumers from the region shop online:

  • Rising order values: The average order value (AOV) from the state stands at approximately ₹1,100, indicating growing consumer confidence and willingness to spend beyond entry-level price points.
  • Shift towards prepaid transactions: Prepaid orders continue to outpace Cash-on-Delivery, reflecting increasing trust in online brands and smoother checkout experiences.
  • Lower return pressure: With RTO rates around the low-teens, sellers are seeing improved delivery success, supported by better buyer profiling and address intelligence.
  • Category momentum: Health & Beauty and Apparel & Accessories emerge as leading categories, underlining strong demand for lifestyle-led and everyday consumption products.
  • Evolving buyer segments: Demand is being driven by a healthy mix of value seekers, quality-first shoppers, and repeat buyers, indicating a more mature and retention-led market.

Enabling MSMEs to Scale with Confidence

At the Coimbatore edition of Shiprocket Yatra, Shiprocket’s leadership and product teams worked closely with local MSMEs and D2C brands through focused, hands-on sessions designed to translate insight into action.

Discussions centred on helping sellers use data to refine product assortments and pricing, strengthen fulfilment performance, and improve delivery success through smarter logistics and buyer segmentation.

The sessions also highlighted how AI-led tools across checkout, shipping, and post-purchase journeys are enabling sellers to reduce returns, enhance customer experience, and build more predictable, scalable operations.

Shiprocket Yatra is a strategic, long-term initiative to strengthen India’s MSME and D2C ecosystem by combining on- ground engagement with platform intelligence, helping regional entrepreneurs build resilient businesses that are ready for the next phase of digital commerce growth.

The Coimbatore chapter concluded as a high-impact forum for learning, collaboration, and growth.

With its integrated technology stack, AI-driven commerce tools, and deep market insights, Shiprocket continues to enable MSMEs across Coimbatore and Tamil Nadu to build scalable, resilient businesses, strengthening Bharat’s commerce backbone from the ground up.