In a decisive move to strengthen its leadership in India’s textile value chain, RSWM, the flagship company of LNJ Bhilwara Group, has announced a strategic expansion of its reach and partnerships in key textile hubs in South India, including Coimbatore, Tiruppur, Karur, Erode, and others.
Rajeev Gupta, Joint Managing Director of RSWM, formally announced this strategic move during a press meeting held today (30th June 2025) at Taj Vivanta, Race Course, Coimbatore.
The South Indian market contributes over half of India’s knitted fabric output and is growing rapidly, driven by global brand sourcing, high-volume exports, and a relentless push for product innovation.
Recognising this momentum, RSWM has put in place a robust, region-specific strategy that sharpens its customer focus, drives agility, and elevates quality across every touchpoint.
The company already enjoys around 200-partner-strong network across business verticals. RSWM is steadily growing and expanding its presence and impact in the region.
Speaking about the strategy for the region, Rajeev Gupta said, “The textile and apparel innovation in the South Indian market is highly dynamic as the region shows immense enthusiasm for product innovation and experimentation in textiles.
At RSWM, our expansion strategy in the region echoes the long-term commitment to contribute to the region’s ecosystem of innovation, entrepreneurship, and excellence. We’re strengthening our presence here by investing in technology, customer-focused partnerships, and product development.
Our strategy is to lead through manufacturing excellence, market responsiveness, and long-term value creation with an innovative and future-ready product range for brands. New product development continues to be our core strength.
By investing more in forging bonds with stakeholders in the South market, we wish to stay aligned with emerging market trends in technology & sustainability that would help us stay ahead of the competition”
At the heart of RSWM’s growth strategy in the region are four pillars of Manufacturing Excellence, Digitalisation, Sustainability and Customer Focus.
