Marking National Pet Day, Godrej Pet Care (GPC), a subsidiary of Godrej Consumer Products Ltd, has entered Tamil Nadu with Godrej Ninja—a pet care brand offering scientifically formulated pet food for dogs, designed to enhance gut health and immunity.
Debuting exclusively in Tamil Nadu, Ninja marks GPC’s first step in the growing pet food market. With a ₹500 crore investment in pet care over the next five years, GPC is committed to promoting #PawsitiveNutrition, helping pet parents provide complete and balanced nutrition to their dogs.
Robert Menzies, Chief Executive Officer, Godrej Pet Care (GPC), said, “Godrej Pet Care represents a long-term commitment from the Godrej Industries Group to build a world-class business in the exciting, high-growth space of Indian pet care.
The business brings together the animal nutrition expertise of Godrej Agrovet with the marketing muscle of Godrej Consumer Products, all under the trusted brand of Godrej.
Godrej Ninja is the first brand launch under the GPC umbrella, offering healthy dog food at an accessible price point. Tamil Nadu is a key market for pet food, with approximately 2–3 million pet parent households.
It is a very important state for Godrej’s Consumer business, and we are thrilled to be launching here as a first step towards nationwide expansion.”
