Amazon showcased the potential of e-commerce exports to Coimbatore’s vibrant business community recently, hosting its flagship event “Export Connect 2025” in collaboration with the Federation of Indian Export Organizations (FIEO) and Apparel Export Promotion Council (AEPC).
The conference, attended by over 300 exporters from Coimbatore, Karur, Tiruppur, and Erode, aimed to empower local MSMEs with knowledge and tools shared by senior leaders from Amazon Global Selling, helping them expand their reach to global markets.
Anand Mohan Mishra, Joint Director General of Foreign Trade, delivered an insightful keynote address, FIEO, and AEPC shared valuable industry perspectives. The event offered attendees insights into the prospects of exports with e-commerce and a chance to learn how to leverage Amazon Global Selling to access millions of customers across the world through the program.
As well as guidance on registration, product listing, cross-border logistics and payments and also advertising solutions. The event included deep-dive breakout sessions with live Q&A, along with one-on-one assistance, helping sellers get their questions answered by Amazon experts on topics ranging from compliance regulations and ad management to transporting products to Amazon fulfilment centres and more.
Tamil Nadu is a hub for global trade and is also a key market for Amazon Global Selling. Over 4,500 exporters from cities like Chennai, Coimbatore, Tiruppur, Kanchipuram, Erode among others in the State already use Amazon Global Selling to sell products across categories like home, kitchen, apparel and more to customers across the world.
Anand Mohan Mishra, Joint Director General of Foreign Trade (DGFT), said, “E-commerce exports present a significant avenue for our MSMEs to expand their reach and contribute to India’s export growth.
The event is a step towards empowering local businesses with the knowledge and tools they need to succeed in global markets. As we work together to unlock the potential of e-commerce exports, we remain committed to supporting our exporters and helping them navigate the
evolving landscape of international trade. It’s encouraging to see the progress already made from Tamil Nadu, leveraging Amazon’s Global Selling platform. We look forward to working together and continuing our efforts to simplify processes and create more opportunities for Indian businesses on the global stage.”
Sakthivel, Vice Chairman, Apparel Export Promotion Council, said, “This initiative is a significant step towards enabling exporters from Tamil Nadu to expand their reach through e-commerce. By providing essential guidance, training, and resources, Amazon is empowering our exporters, particularly those in key apparel hubs like Tiruppur, Coimbatore, and Erode to tap into new markets and bring Indian apparel to customers globally.
Events like Export Connect not only help businesses identify and unlock their growth potential but also help enhance the skills of the workforce, aligning with our mission to build a globally competitive apparel sector. We are committed to supporting such efforts and remain optimistic about the role these initiatives will play in driving India’s export ambitions forward.”
Bhupen Wakankar, Director Global Trade at Amazon India said, “We at Amazon are focused towards making exports simpler and more accessible to businesses of all sizes across India.In 2025, based on feedback from exporters, we will host more Export Connects across diverse States to bring eCommerce exports directly to the doorsteps of these businesses, offering them a platform to explore the Amazon Global Selling program.
This program enables businesses to leverage innovative products and tools to reach global markets and customers. We have also renewed our partnership with DGFT to build Export Communities that will provide exporters with constant support and resources through local offline communities.
This initiative aligns with our commitment to enable $80 billion in cumulative e-commerce exports from India by 2030,and shine a spotlight on India’s global trade potential.”
The regional leg of Export Connect will host one-day conferences in cities like Coimbatore, Jaipur, Delhi, Mumbai, and more. The program is designed to equip both new and experienced sellers with the essential tools to launch and scale their eCommerce exports globally.
Attendees will benefit from educational sessions, hands-on support, and direct access to Amazon experts and trusted service providers. It serves as a gateway to the expanding e-commerce export opportunities from India.
This year Amazon is also further strengthening its Export Communities initiative, providing year-round support through local offline networks. These communities guide sellers in navigating the export process, scaling their businesses, and connecting with mentors.
