Bharti Airtel, one of India’s largest telecom services providers and Bajaj Finance, the country’s largest private-sector Non-Banking Financial Company (NBFC), recently announced a strategic partnership.
This partnership aims to create one of India’s largest digital platforms for financial services and transform last-mile delivery.
The one-of-a-kind partnership brings together Airtel’s highly engaged customer base of 370 million, 12 lakh+ strong distribution network, and Bajaj Finance’s diversified suite of 27 product lines, and distribution heft of 5,000+ branches and 70,000 field agents.
Airtel will initially offer Bajaj Finance’s retail financial products on its Airtel Thanks App for a seamless and secure customer experience, and later through its nationwide network of stores.
The combined strength of the company’s digital assets will enable Airtel and Bajaj Finance to significantly deepen the penetration of financial products and services.
Gopal Vittal, Vice Chairman and Managing Director, Bharti Airtel said, “Airtel and Bajaj Finance, two trusted names in this country, have the shared vision of empowering millions of Indians with a diverse portfolio of financial needs.
The combined reach, scale and distribution strength of the two companies will serve as the cornerstone of this partnership and help us succeed in the marketplace.
We are building Airtel Finance as a strategic asset for the group and will continue to invest in and grow the business.
Today, we are trusted by over 1 million customers and our vision is to make Airtel Finance a one-stop shop for all the financial needs of our customers.”
Rajeev Jain, Managing Director, Bajaj Finance said, “India’s digital ecosystem has been at the heart of data-driven credit underwriting and financial inclusion.
Our partnership with Airtel not only leverages India’s digital infrastructure for inclusive growth but also brings together the expertise and reach of two of India’s leading and most trusted brands.
Together with Airtel, we seek to be the financier of choice for India and enable millions to access financial services, even in remote areas.
We are excited to join hands with Airtel at a time when Bajaj Finance is harnessing the power of AI to enhance efficiencies and elevate customer experiences.”
